Launch the Voice Keeper, an AI-empowered startup in the UK, during the first lockdown
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BriefLaunch a product in the UK with no existing awareness during the first lockdown.
Creative idea and executionSales plan
Developed a targeted sales approach, mapping NHS regions and identifying key stakeholders to support product rollout.
Product launch and training
Led the product launch and delivered training sessions for NHS speech and language therapists, ensuring confident and consistent product use.
Media relations
Managed media outreach to secure relevant coverage and build credibility for the product within healthcare and industry press.
Partnership building
Developed relationships with NHS teams and healthcare stakeholders to support adoption and long-term engagement.
Community building
Used social media to build and engage healthcare communities, strengthening credibility and ongoing trust around the product.
Results• 30 media placements in 3 months.
• 1 commercial partnership secured in 3 months.
• 350 new social followers in 3 months.