Launch EyeControl, a wearable technology startup in the UK
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BriefLaunch a new assistive technology brand to the UK market with no existing awareness.
Creative idea and executionProduct launch strategy
Developed the launch strategy around the human impact of the product, focusing on the real-life problem it solves rather than just the technology behind it.
PR & media outreach
Created compelling media angles and pitched the story to key UK publications, positioning the product through real human experiences to increase relevance and media interest.
Social media
Developed social content that highlighted the people behind the company, the story behind the innovation and the real-world impact of the solution, making the brand more relatable and accessible.
Results• 25 media placements across national and trade publications within the first month.
• BBC broadcast interview secured with the CEO.
• 315,749,411 estimated reach.
• CEO media training and press preparation delivered.
• 100+ likes and comments across social media channels.
