University of Westminster, London
Paid social media campaign to drive recruitment
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BriefThe University of Westminster is a leading London university with a diverse student community. The goal was to deliver the annual Clearing campaign to drive undergraduate applications and support enrolment targets.
Creative idea and executionFocus groups
Conducted focus groups with prospective students to gather audience insights and identify key motivations, helping shape the campaign strategy and direction.
Content
Translated audience insights into campaign messaging and created content tailored to prospective students across key touchpoints.
Creative assets
Collaborated with design and social media teams to develop student-focused creative assets and ensure consistent execution across channels including Meta, YouTube, Performance Max, Snapchat and TikTok.
Project management
Managed timelines, stakeholders and agency collaboration across a large-scale campaign, ensuring delivery on schedule and alignment with campaign objectives.
Results101% of the undergraduate home enrolment target achieved.
4,330 target vs 4,394 projected enrolments.
5% increase in applications and form submissions year on year.
5% increase in apply clicks year on year.
