Cadbury x 1Rebel community event

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Brief

Launch Cadbury Dairy Milk Big Taste Peanut Caramel Crisp with a memorable brand experience that drives awareness and product trial.

Creative idea and execution

• Live 45-minute branded fitness experience delivered in London.
• Hosted by Capital FM DJ Roman Kemp.
• Guests sampled the new product immediately after the session.
• Press-led experiential activation supporting wider Cadbury launch activity.

Results

Supported the delivery of multiple launch events at 1Rebel in London. Acted as the first point of contact on the day, welcoming guests, resolving issues and ensuring influencers arrived and participated on schedule.

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