Building a new community across the UK for PRCA, the UK’s largest PR membership association in Europe
Scroll ↓
BriefDevelop a new community across and drive new corporate and individual student members across the UK.
Creative idea and executionCommercial partnerships
Built relationships with universities and student communities by delivering independent speaking events that increased awareness of the PRCA and created new partnership opportunities.
Public speaking
Delivered talks across the UK, sharing my own student journey and demonstrating how the PRCA supports career development and progression.
Community events
Planned and delivered student-focused events based on real career stories and challenges faced by early-career professionals, helping make the PRCA more relatable and accessible.
Social media management
Created and managed content using storytelling and real experiences to make the PRCA’s communications more engaging. Shifted messaging from corporate-focused content to authentic stories that highlighted opportunities within the industry.
Results• Recruited 10 new corporate university members within a year.
• 1,500+ student attendees across 3 regional events.
• Speaking events delivered independently across the UK at universities such as Manchester Metropolitan University, Cardiff University and University of the Arts London.
• 1,000 new social media followers within 6 months.
