Build a zero-budget social engagement campaign for Adblock Plus, one of the world’s most popular ad blockers.
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BriefEngage followers and new audiences organically with no paid media budget.
Creative idea and executionCreative idea
Turned everyday frustration with online advertising into an interactive social campaign.
Content
Created simple, poll-based content using humour and relatability to drive participation and spark conversation.
Execution
Designed the campaign to feel native to each platform, blending into users’ feeds rather than appearing as traditional branded advertising.
Results• 139,819 impressions.
• 6,631 engagements.
• 8,618 votes.
• 500+ comments.
